2 hours ago
Jonathan Bailey Goes Shirtless to Champion Queer Causes in Shameless Fund x Cubitts Collaboration
READ TIME: 7 MIN.
Jonathan Bailey, celebrated for his roles in "Wicked" and "Jurassic World: Rebirth", has once again channeled his star power for a greater cause. On August 25, 2025, Bailey posted a shirtless photograph of himself, adorned only with pink-lensed “Loomis” glasses, to launch a new fundraising campaign for The Shameless Fund in collaboration with Cubitts eyewear.
The image, set against a parched, arid backdrop, quickly went viral, drawing thousands of likes, comments, and shares across Instagram and other social media platforms. Fans responded enthusiastically, with comments ranging from humorous (“A little warning next time”) to celebratory (“My eyes are blessed”), underscoring the campaign’s ability to engage and mobilize the LGBTQ+ community and allies alike.
Launched in 2024, The Shameless Fund is a UK-based charitable organization dedicated to supporting LGBTQ+ rights and organizations by harnessing the power of brand collaborations. The Fund’s mission is to create impactful partnerships between celebrities, influencers, and socially conscious brands, channeling proceeds directly to grassroots and national LGBTQ+ advocacy groups.
Bailey’s partnership with Cubitts marks The Shameless Fund’s first major collaboration of 2025. The “Loomis” glasses, inspired by Bailey’s character Dr. Henry Loomis in "Jurassic World: Rebirth", have become a cultural phenomenon among fans, celebrated for their audacious style and playful spirit. Bailey’s embrace of the “slutty little glasses” meme—originating from fan discussions around his film role—demonstrates his willingness to connect with queer culture and internet humor in service of a good cause.
The campaign has been amplified by other high-profile supporters, including Cara Delevingne and Kylie Minogue, who have shared images of themselves wearing the “Loomis” glasses on social media. By leveraging celebrity participation, the campaign seeks not only to raise funds but also to foster visibility and normalize LGBTQ+ representation in mainstream media.
Bailey himself commented, “I’ve worn Cubitts for nearly a decade; they’re a powerhouse brand with serious style, headed by a super cool team. I’m thrilled that The Shameless Fund’s first collaboration of 2025 is with Cubitts. This is a pair of glasses that make everyone look sexy, feel sexy and make the world seem sexier. Right now, we all could use a rose-tinted perspective. Go wild.”
The initiative has been widely celebrated for its inclusive messaging and playful, affirming approach to LGBTQ+ advocacy. By centering queer joy, self-expression, and community pride, the campaign reflects a broader movement toward visibility and acceptance in entertainment and fashion.
Social media responses have highlighted the importance of high-profile allies and representation, particularly as anti-LGBTQ+ legislation continues to challenge rights in various countries. The Shameless Fund’s commitment to direct financial support for LGBTQ+ organizations ensures that proceeds from the Cubitts collaboration will have a tangible impact on advocacy, outreach, and healthcare initiatives.
The Shameless Fund x Cubitts campaign exemplifies a growing trend of celebrity-driven philanthropy within the LGBTQ+ community. By combining pop culture, humor, and activism, these initiatives harness public attention to address urgent social issues.
According to organizers, a second and final drop of the “Loomis” glasses is planned, with all proceeds continuing to support LGBTQ+ charities. The campaign’s success signals the ongoing relevance of creative fundraising models in a rapidly evolving media landscape.
As Bailey’s shirtless moment continues to circulate online, it stands as a testament to the power of visibility, community engagement, and the enduring influence of LGBTQ+ icons in shaping a more inclusive future.
