February 28, 2014
Paula Deen to Open Eatery in Pigeon Forge, Tenn.
Matthew Wexler READ TIME: 1 MIN.
Paula Deen's comeback trail is leading her to the Smoky Mountains of east Tennessee.
The Savannah, Ga.-based celebrity cook announced Wednesday she's opening a new restaurant, Paula Deen's Kitchen, in Pigeon Forge, Tenn. A hub for tourists visiting the Dollywood theme park and the nearby Great Smoky Mountains National Park, Pigeon Forge draws about 10 million vacationers a year.
Paula Deen Ventures, a new company launched to manage Deen's comeback after she acknowledged past use of racial slurs in a lawsuit last year, said it's pouring $20 million into the 20,000-square-foot restaurant. Earlier this month, Deen's company announced it's getting at least $75 million from a private investment firm.
Deen lost four buffet restaurants in casinos operated by Caesars Entertainment last year during the fallout from the controversy.
Matthew Wexler is EDGE's Senior Editor, Features & Branded Content. More of his writing can be found at www.wexlerwrites.com. Follow him on Twitter and Instagram at @wexlerwrites.
