Watch: Justin Bieber and Tim Hortons Launch Timbiebs Timbits Collaboration

Wednesday November 10, 2021

If you think you're hallucinating from caffeine withdrawal, you're not. The world of coffee has gone off the rails with the launch of a bizarre but we-have-to-try-it-and-we-don't-know-why collab. Justin Bieber, inspired by his "fanatical love" of Tim Hortons according to a press release, has partnered with the coffee chain to create new menu items and co-branded merchandise.

Bieber and Tims fans will get their first taste of the collaboration on Nov. 29, with the launch of a limited-edition selection of Timbiebs Timbits in Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavors.

Bieber shared with the Tims team that Timbits are his favorite item on the menu, which led to a multi-stage, iterative journey with Chef Tallis Voakes, Tim Hortons Director of Culinary Innovation, to experiment with different flavor combinations and collaborate on the recipes that guests can soon try for themselves.

"Doing a Tim Hortons collab has always been a dream of mine," said Bieber. "I grew up on Tim Hortons and it's always been something close to my heart."

"What's amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together," said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. "He knows exactly what our guests already love about the Tims brand and he's helping us deliver new menu innovations that we know they're going to love. We're really looking forward to what's next."

A lineup of Timbiebs merch will also be available in participating restaurants in Canada and the United States on Nov. 29 — more details will be announced soon.